San Martin Creative Agency Redefines Istanbul Design Factory’s Brand Identity for Global Impact

Istanbul Design Factory was founded in 2014 by Mehmet Emre Arslan and Ersin Pamuksüzer. The firm operates architectural and interior architectural design projects. Our approach to design is based on in-depth research on the design problem and coming up with a holistic solution, working with the client and other disciplines. We designed unique and comprehensive visual brand identity to keep brand values same as much as every field. Our design approach was about the build minimal and responsive layouts to provide consistency and reflect the details of brands architectural projects. Also we developed the plus (+) symbol to give a brand privelege look and also new catchy symbol to make brand feel more memorable in sector. A key feature of the brand identity is the plus (+) symbol, which was ca