Sergio Cuartones’ Student Design Concept for Isidro: Heritage and Sustainability as Origin

Design Isidro is a botijo ​​for the 400th anniversary of the canonization of San Isidro, patron saint of Madrid. The color blue is extracted from the city’s coat of arms, a color tone that glorifies the precious element as an elixir of life and as a symbol of the city. Its compact size holds a capacity of one liter of water. The jute band is an absorbent barrier against the “sweating” of the botijo. A standardized cardboard cylinder already existing on the market is used as packaging. To protect the product, the usual plastic is replaced by paper with a honeycomb structure. Innovation Isidro represents a formal revision of a classic object with strong roots in Spanish culture. Its anatomy is based on the figure of St. Isidro. The handle of the object, made of strawberry wood (a tree presen