Service Foods Unveils Brand Identity Reflecting Its Diverse Services by Tried&True Design

Service Foods is New Zealand’s largest privately owned and operated food service distribution business, supplying an impressive range of products to meet the needs of the hospitality and food industries. They directly import over 4,000 products from more than 20 countries around the world, and supplement this diverse offering with an additional 8,000 products sourced locally. Their wide-ranging inventory includes everything from fresh produce to dry goods, ensuring their customers receive a comprehensive selection of high-quality ingredients. Beyond their product offerings, Service Foods takes pride in being vertically integrated, with their own growers, butchery, fishery, and bakery operations. Despite this impressive setup, much of their market was unaware of the full scope of their serv