Shaking up a category witH Sam Kerr. This is Water with Aura
Most sparkling waters are sold as a compromise. Less sugar. Less calories. Less guilt. Less fun. With WAWA, we wanted to move the category away from restraint and create a sparkling water brand people would actively choose, not the drink they settle for. The ambition was to build a product that felt good before it had even been opened. The idea became Water With Aura. We developed the identity, packaging and wider brand world around feeling rather than function. The wordmark is soft, rounded.
More Featured Inspiration
Students From Media Design School Redesign Kupu to Drive Everyday Use of Te Reo Māori by Eilish Neal , Scarlett Kang , Jayme Ducommun , Mehmet Gultekin , Jules Castillon
How Studio Dial turns tactile generative experiments into brand tools by Studio Dial
Fello by Bold Scandinavia
Ascent by Visual Journal Selection
Butterfly Cannon Blends the Worlds of Fine Wine & Whisky, With Their Creation of Glenmorangie’s Wine Cask Collection by Butterfly Cannon
Saxon Campbell on why side projects let designers be beginners again by Independent Studio
Looking to build an iconic brand identity or packaging?
US BRANDING STUDIO collaborates with ambitious founders, startups, and luxury brands to design distinctive visual identities, bespoke typography, packaging systems, and comprehensive design languages.