ShinyBay Design Creates Anchor Pure-up Yogurt Packaging Design

Anchor, a subsidiary of Fonterra, as a star dairy brand in New Zealand, has always been committed to bringing the best dairy products to consumers in China. Apart from the standard milk products, Anchor decided to extend product offerings to the yogurt segment with a new sub-brand named “Pure Up” to accelerate sales growth and enhance its product portfolio in the Chinese market. In a very competitive yogurt market environment, how to equip the new sub-brand with a unique visual identity that is ownable, relevant, and can stand out became a challenge. Meanwhile, delivering the product’s pureness and source of origin messages in a memorable and creative way is crucial. By bringing to life the joyful character from origin sources, we created a dynamic, living, and experiential identity that g