ShinyBay Design Develops Nutro’s New Cat Food Packaging to Meet Pet Owners’ Demand for Natural, Healthy Nutrition

Mars Nutro Can Packaging Design Project Background Continuing its commitment to nature, Nutro introduces premium wet cat food to strengthen its presence in the market. To meet consumer demand for high-quality pet food, Nutro’s new product features an 8:1:1(8 parts meat, 1 part bone and 1 organ) BARF(Bones And Raw Food) , over 97% meat content, and a grain-free, glue-free formula. This aims to provide cats with nutrition closer to their natural dietary habits, making feeding more natural, safe, and healthy. Challenges It is a new series under Nutro brand, which tailor made for China market, so it is challenged to well keep its tone and manner what the brand has built for years while downloading local insight to interpret in this new series. Also the limited space of canned product shackled