Sierra del Oso Red Vermouth Packaging Design by Cielo Studio89

Project “Sierra del Oso” (Bear Mountain) winery wanted to expand its range of products. To do so, they created a very special aperitif, a vermouth made with wine from the Liébana region (Cantabria), and macerated with native herbs that grow at 1,200 meters above sea level, among the mountains of the “Picos de Europa”. Solution We wanted to create a visual imagery through the name of the brand, “Sierra del Oso” (Bear Mountain). On this label, the bear, that is rare sighting, returns home. Passing through the highest corners of the Cantabrian mountain range, where the ingredients that give essence to this vermouth grow. Result The result is a well-executed, rustic, hand-illustrated, rich label, with a silhouette of the bear cut out at the center. Ornamented with metallic finishes on a yellow