Skin Cancer Awareness Campaign by Student Emily Osborne

This project was in response to a hypothetical brief to develop an idea which raises awareness of skin cancer in POC and drives diagnosis, with a target audience of young black people across the globe. Problem: The Minority Melanoma Paradox: Where Black patients, although less likely to develop melanoma are more likely to die from it, due to inherent racial bias, lack of awareness and heuristic optimism bias. A 2018 (Louie P, Wilkes R.) study revealed that in 4 major medical US Textbooks, across over 4000 images of conditions, only 4.5% showed dark skin types. Underlying racial bias has created healthcare disparities in medicine across the world. It has shaped the way patients are treated and doctors are taught. So, it’s no wonder there’s an inherent scepticism around dermatologists with m