Skoj’s Bold Rebrand by Fluid Blends Fun with Business for Next-Gen Entrepreneurs

Skoj’s new identity is merging fun and business to attract next-gen entreprenaurs. “Skoj is about making entrepreneurship both fun and meaningful. With our new identity, we can now convey that energy even more clearly and make our mark in the market” says Bernhard Lovén at Skoj. Skoj is a platform and community for young entrepreneurs, where fun and business go hand in hand. The new identity, created by Fluid, draws on rebellious youth culture and Skoj’s mission to establish a playful and professional corporate environment that engages and inspires the next generation of entrepreneurs. “In the process, we embraced the idea that people aren’t defined as just one thing. And maybe brands shouldn’t be either. Maybe a brand should be able to adapt depending on how they want to express themself