Skuratov People: Rebranding of the Federal Coffee Chain Skuratov Coffee

In Russia, coffee sales have doubled over the past ten years.And despite the fact that HORECA buys only 13% of the coffee consumed in Russia, this market segment is also actively growing. In 2023, the number of coffee shops in million-plus cities totals more than 15,000 outlets, according to Kommersant. According to Knight Frank, in recent years, consumers in Russia have become better versed in coffee, and establishments have begun to adapt to this demand. New large chains are developing in the country, as well as author coffee shops are opening en masse. Skuratov Coffee, also known as Skuratov Coffee Roasters, is a Russian coffee chain founded by Siberian entrepreneur Viktor Skuratov in 2013. It is known for its own roasting of coffee beans, as well as the introduction of cold brew coffee