Slice Design Unveils New Packaging Identity for Pure Maple Celebrating Canadian Heritage

Slice Design were tasked with redesigning the packaging for Pure Maple, a British Canadian brand dedicated to bringing 100% pure Canadian maple syrup to the UK. Founded by Canadian expats who were surprised by the lack of authentic maple syrup in the UK market, Pure Maple was created to share the rich, pure taste they grew up with. Now with its newly certified organic status, Pure Maple continues to offer a syrup that is 100% pure, sustainably sourced, and produced in Canada, ensuring an authentic flavour with every drop. The new packaging design brings Pure Maple’s Canadian heritage to life, enhancing its shelf presence and establishing a stronger connection with consumers. The redesigned Leone bottle shape is inspired by the rich history of Canadian maple syrup, paying homage to the bran