Snake Rum – A Series of Labels for a New Range of Rums from Queensland Distillery Co. by Srdjan Vidakovic

Queensland Distillery is located in the beautiful city of Brisbane, Australia. Their branding is often related to Brisbane’s heritage, and this is no exception. The Brisbane River, affectionately known as the “brown snake” by locals, has a long and winding path with a murky color. In two hundred years (since European discovery), the river has been the backbone of the city of Brisbane. Embracing this historical narrative, we crafted a captivating label featuring an illustration that seamlessly blends the river’s winding course with the serpentine form of a snake Brown Snake rum is crafted from virgin Australian sugar cane juice. Grassy, earthy notes with fresh vibrancy perfect for our tropical climate. Maturation for 2 years in 40-year-old Spanish ex-Pedro Ximenez barrels, developing rich f