Social Fixation Captures Prahran Chai’s New Branding

Prana Chai was born in St Kilda when the founders began experimenting with a sticky chai blend that became their signature offering. Rooted in their passion for high-quality, handcrafted chai, they developed a product that has since gained a loyal following. As part of their rebrand, they approached us to enhance their e-commerce content through a combination of full video production and product photography. The goal was to create content that could be used across their website and social media, aligning with their new direction and refreshed brand identity. Our photography brief focused on maintaining a light and bright aesthetic, perfectly reflecting the brand’s easy-going minimalism. We embraced a clean and understated color palette, allowing Prana Chai’s branding and packaging to provi