Societe Minerale: Redesigning a Recognisable Water Brand for Pyaterochka
Societe Minerale is Pyaterochka’s own brand of drinking and mineral water. Despite already having strong recognition, the brand needed a refreshed packaging system that could strengthen its presence in a competitive category while accommodating new product ranges, including Arivali and Essentuki. Heads began with an analysis of the market and category visual codes to define a clear architecture for the portfolio. The core Societe Minerale range retains a strong focus on the masterbrand, while pr
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