Sombreros Food & Suenos by Cursor Design Studio

Description: Logotype and Corporate Identity applications for a restaurant with a Mexican kitchen and… dreams (food & sueños) in Larissa city, Greece. Year 2023 Strategy: We positioned the brand within a familiar visual field of Mexican culture, at least in the way that prevailed in modern Western civilisation: that of the style used by the earlier inhabitants in the region (Aztec, Maya, and Inca). Logotype: For the logotype we designed the logotype as a decorative symbol that connects the rich cultural heritage of Mexico with its popular image today, importing two famous symbolisms: the characteristic local hat (Sobrero) and the western sheriff font. The logotype is supported by the slogan “food and suenos”, which is not only food but dreams as well. Corporate identity: Creating the vario