Sonoritas Margarita Cocktail Branding and Packaging Design Concept by Student

Margarita cocktail inspired by Mexico’s distinctly complex flavors and abundant nature. Overview Sonoritas is an authentic delicious margarita ready to drink cocktail inspired by Mexico’s distinctly complex flavors and abundant nature. Crafted with natural ingredients and 100% blue agave blanco tequila, the premium drink has an upmarket price point relative to most premixed cocktails. The brand takes a young, minimal, and chic approach to the beverage industry. Sonoritas targets middle-upper class female consumers, aged 22–39, looking for a conscious, healthy, and fun alternative. Solution The branding process began with a competitive analysis of other premixed cocktails, and the gathering of inspiration from art, packaging, illustration, and type. To effectively communicate the feminine a