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US BRANDING STUDIO

Sora Sushi Bar Logo and Visual Identity

by Beáta Szőcs ·

The visual identity for Sora Sushi Bar is a modern, bold representation of the fusion between culinary craftsmanship and creative design. The concept behind the brand emphasizes sushi as an artistic experience, where each roll is treated as a masterpiece. This concept is central to Sora’s identity, which positions the brand as a forward-thinking, vibrant destination for sushi lovers who appreciate both quality and creativity. The logo design is the foundation of Sora’s visual identity. The name “Sora,” meaning “sky” in Japanese, is presented in a sleek, contemporary sans-serif font. This clean, modern typeface communicates simplicity and elegance, while the boldness of the design reflects the brand’s dynamic nature. Surrounding the wordmark is a starburst graphic—a striking red design that

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