SORB Electrolyte Drink Mix Packaging Design by Brandberry

Global warming and rising temperatures have made it necessary to consume liquids more efficiently. Consumers are increasingly paying attention to food and beverages that help them adapt to climate change. Over the past five years, beverages containing terms like “electrolyte” and “hydration” have gained more attention and are better understood by consumers. In this context, SORB collaborated with Brandberry Strategy&Design on packaging design before introducing its electrolyte-containing beverage product to Turkish consumers. The goal was to help consumers fight hot weather and dehydration. This product category is relatively new to the Turkish market, with very few competitors. Therefore, the packaging design had to clearly and effectively communicate the product’s benefits, usage, and ar