South Coast’s Toast Combines Pixel Art and Event Production for Memorable Brand Experiences by Tim Ames

Toast is a new event production company, based on the South Coast of England. After being involved with event production all over the world, founder Justin Litten decided to put his vast knowledge and experience into creating his own company – one that he could grow and creatively develop. Toast needed to communicate their capabilities clearly, with three additional criteria: they wanted to stay local; they wanted to attract small, first-time clients; and they were unable to use photos from previous events, due to copyright reasons. To vividly showcase their capabilities I made a little ‘toast island’: a place where anything was possible, and everything was planned, down to the smallest detail. The illustration style I used, isometric pixel art, is the language of management simulation gam