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US BRANDING STUDIO

Span Charts the Future of a Cultural Landmark with Designs for First Lady Boat Tour

by Zero ·

For nearly a century, First Lady has offered Chicago’s most iconic waterway experience, with a storied history and an elegance befitting their reputation as the #1 boat tour in the country. But as the company looked to rethink its brand and designs and assert its status as a historic cultural ins...

Culture-events 2026 World Brand Design Identity

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