Sparking a New Category Craving for Bake-at-home Cookie Dough: Independent Agency Brandon Partners With Bakeaway to Launch Doh!
Independent branding agency Brandon is pleased to share the launch of its latest innovation project with BakeAway. From developing the product proposition and brand strategy to creating the branding and designing the packaging, Doh! is a deliciously new bake-at-home cookie dough range that launches in over 1,000 Tesco stores, 400 Asda stores, Ocado, and other UK retailers from 17th April 2026. “BakeAway is the leading manufacturer of pastry.
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