Speed Max’s Limited Edition Packaging Collection, Inspired by the Carnival of Barranquilla and the Caribbean Culture by Melborp

All countries have iconic festivities that are part of the history and culture of the country, without a doubt, the Carnival of Barranquilla is the main of all festivities in Colombia, declared by Unesco as a Masterpiece of the Oral and Intangible Heritage of Humanity. Speed Max is an energizing drink and leader in the Colombian market whose purpose is to “Recharge your life”, that is why it decided to reach the heart of this cultural event where ethnic diversity, joy, dance, music, folklore and tradition stand out. These were the values that capitalized the campaign and that the brand wanted to transmit through 3 special edition designs captured in the packaging design of its cans, the intention behind the whole idea was to handle codes that made the public feel identified with the region