Spindrift Soda Gains Shelf Impact Through Swig Studio’s Strategic Use of Bold Simplicity

Known for its all-natural sparkling waters made with real fruit, Spindrift has launched a new line of sodas with the same ethos. Crafted only from real fruit with zero added sugar, Spindrift Soda is the modern soda that really gets it right. Fresh, delicious and just sweet enough. With strategy developed by Singlethread, we created a colorful typographic-driven design that aligns with the other products in the Spindrift family, yet stands apart in the soda category. Elements from the core Spindrift brand are given a new, bolder look. The logo features prominently. We created a spectrum of colors for each soda that works both to denote the unique flavor profile but also reinforce the brand with consumers. Fonts are used with more simplicity and force to distinguish the more punchy Soda line