Squeeze, Dip, Dunk. Enjoy Sweet Chilli Sauce the Right Way, With Blue Dragon’s All New Squeezy Condiment Bottle!

Boundless Brand Design partnered with Blue Dragon, the nation’s favourite Thai Sweet Chilli Sauce, to redesign the structure of their bottle and refresh their packaging design to firmly cement their presence and standout at shelf in the condiment’s aisle. Sweet chilli has long been an icon in the world foods category for over 50 years, but the ambition to expand the ways in which the sauce can be enjoyed created the backbone for the creative brief. The vision was to encourage consumers to use the deliciously sweet and spicy sauce like they would any other tabletop condiment – and become a staple for those casual dining experiences at home. To answer this brief, Boundless Brand Design reimagined the Blue Dragon bottle – with a structural overhaul. An all-new bespoke upside-down squeezy bott