Stabburet Liver Pâté Inclusive Redesign by Cretalux

An inclusive rejuvenation of one of Norway’s most iconic products, Stabburet Liver Pâté! Since its launch in 1949, Stabburet Liver Pâté has been a beloved staple in Norwegian homes. The product’s iconic yellow and blue tin, adorned with smiling children, has become a symbol of tradition, comfort, and familiar taste. Over generations, families have cherished it, making it Norway’s most recognized liver pâté. However, the packaging hadn’t been updated since 2012, and no longer reflected the diversity of Norwegian children today. In addition, certain outdated elements had begun to distract from the product’s core identity, creating noise around the brand and diminishing its appeal to a broader audience. Our goal was to revitalize the design in a way that both celebrated its heritage and embra