Starbucks Redesigns Refreshers RTD to Maximize Impact in China and Reach a New Audience with a Bottle Shape and Graphic Identity by Marks

Starbucks today launches a bold and distinctive redesign of its Refreshers drink to maximise its impact in the Chinese RTD market, with an innovative new bottle shape and striking visuals designed by global creative agency Marks. Pioneering a new category with its blend of Arabica green bean extract and real fruit juice, Refreshers is a fan favourite in US retail and has been identified as a key driver for Starbucks China in their mission to diversify and modernise their RTD portfolio amid stiff competition and shifting tastes. Following impressive initial consumer response to the product, Starbucks wanted to amplify its appeal and captivate a new audience through a fresh look and feel that dials up attitude and individuality. Catrina Xiaoyu Wang, Senior Manager, Starbucks China says: “RTD