Statement Brand Rosalie’s Created by DesignRepublic for MBC

In 2020 Manufacture Belge de Chocolats (MBC) contacted DesignRepublic with a daring briefing: create a brand from scratch that is stylish, young, different and sustainable. MBC is a big player in the Belgian chocolate market: they own a 20.000m2 production site in Brussels where since 1921 quality chocolates are produced. Their main partner is Godiva Chocolatier, a global leader in premium, artisanal chocolate. The solution provided by DesignRepublic was bold: let’s create a statement brand with a mission. Instead of negative statements used on certain categories of products (‘smoking kills’), we decided to look at the bright side and make a positive statement and a powerful CSR message: ’these chocolates are sooooooo good for the planet, cocoa farmers and children’. The brand collaborates