Story-Driven Packaging for Piccolo Coffee by Widarto Impact

Crafting Stories Through Coffee: The Packaging Design of Piccolo Coffee Roastery Riyadh, Saudi Arabia Piccolo Coffee Roastery, based in Riyadh, celebrates the journey of coffee from its origins to the hands of its connoisseurs. In an effort to strengthen its identity as a roastery that values quality, tradition, and the stories behind each coffee bean, Piccolo collaborated with Widarto Impact to create packaging design that not only stimulates the senses but also enriches the visual experience. Creative Director Eko Widarto led the creative direction with a bold approach: combining a deep, calming blue with a palette of vibrant colors—orange, yellow, green, and red—that exude energy and vitality. This unconventional fusion creates a striking contrast in the world of coffee packaging design