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Storytel’s Unique Sorting Hat Amplifier Turns Audiobook Streaming Into a Tangible Experience

by World Brand Design Society ·

Storytel, one of the world’s largest audiobook and e-book streaming services, prepared for the launch of the Harry Potter saga on their platform by requesting a gift to be sent to journalists and influencers. The challenge was to transform an experience that exclusively exists in the digital realm into a physical object that could enhance its value. The first step was to give paper, where the story originally began, a leading role once again. The second step was to create something that would make the listening experience even more magical. Thus, The Storyteller is born: a unique papercraft analog amplifier that you can assemble with your own hands. Indeed, The Storyteller, piece by piece, will transform into the likeness of one of the characters from the audiobook: the Sorting Hat. Thus,

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