Strategy and Rebrand for Dhiway by Small Town Folk
Dhiway, a blockchain company, expanded its offerings from a credentialing app (MarkStudio) to include CORD (the fastest, most scalable blockchain), a wallet, and more. Recognising that the digital world lacked the trust of the physical one, they set out to shift the paradigm. Achieving this required a strategic reorganisation and a core narrative aligned with their vision. Our exercise began with a lot of discovery. The task at hand was to move the brand image from a credentialing application.
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