Stretching the Bauli Brand: Break Design Brings Christmas Cheer to Gelato

And what if it were possible to enjoy a taste of Christmas all year round? This idea brings a fresh challenge to Break as we aim to translate the iconicity and rich tradition of Bauli into an entirely different visual and communicative context. We are tasked with adapting Bauli’s signature style to the new ‘gelato’ shelf, which typically carries a much more contemporary and lively aesthetic that appeals to a broad, modern audience. The design concept focuses on balancing key elements such as media color, food appeal, and dynamic design, all while ensuring that the visual identity remains tightly connected to the foundational values of the Bauli brand. The goal is to ensure that Bauli’s visual identity and communication stay true to its heritage but also resonate with today’s consumers, ref