Strongbow Sparkling Cider: Reimagining Cider for a New Generation by Elmwood Brand & Design Consultancy
As the world’s leading cider brand, Strongbow entered Vietnam as a category disruptor, appealing to young consumers who found beer too bitter. But despite early momentum, the brand’s growth slowed in a market dominated by beer and shifting rapidly toward lighter, more mindful drinks. With cider s...
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