Student Brand Design Concept for Khorovod Baby Mobile Store

Khorovod(Round Dance) is a baby mobile store. Parents car assembly themselves a set of toys that will be hung over the child’s bed. The metaphor of the project is the schemes of round dance movements consisting of semicircles and triangles. Graphics resembling Lubok prints refer us to the naming “Khorovod”. I have developed 15 toy illustrations for the project. They are assembled into 3 sets. The first set of “Africa” consists of: Zebra Sonia, pomegranate, elephant, flower lion, butterfly. The second set of “Once upon a Time in a fairy tale”: Firebird, star, moon, seraphim, humpbacked horse. The third set of “Walk in the woods”: Teddy bear, Maria, hedgehog, bunny, Annushka. The target audience of the project is young parents who want to surround their baby with beautiful images from early