Student Brand Design Concept for Streetball Competition “Street Slam Jam”

Streeet Slam Jam ‘s identity reflects the spirit of street basketball and the atmosphere of Moscow’s courtyards. The visual style is based on the lines of a basketball, which symbolize the dynamics of the game and the fluidity of the urban environment. These lines transform, changing angles and perspectives, similar to the way the ball moves on the court during a match. This element emphasizes the key idea – street basketball is always changing, adapting to different locations and situations, while maintaining the same competitive spirit. Each poster contains not only information about the upcoming matches, but also a hidden clue about the venue. The coordinates of the yard where the next game will take place are woven into the design and interact seamlessly with the graphic metaphor. Thes