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US BRANDING STUDIO

Student Brand Identity for Web-Guide Organisation 403

by Anna Kachaeva ·

403 is an (imaginary) organisation that allows its clients anonymously enter 2000s websites’ interface. The naming refers to error 403 which appears when content on a webpage requires a special permission or is just forbidden to open. The concept was inspired by web design decisions that are now used only for entertainment purposes as the technology possibilities have changed throughout the years completely, altering the way information is presented online. Moreover, 403 project has certain personal value to me as a child of the beginning of the 21st century. Brand identity was initially build around 2 variations of a logo, that allows to add descriptions and photos. Adding 3 colours, including black, white and bright dark blue, it creates a special accent on the colours that are frequent

Branding 2026 WBDS Brand Identity 2 0 s ,

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