Student Branding Concept for a Gentle Delivery Brand

Gentle Deliver is a brand that represents a new approach to fruit delivery, focusing on care and protection. Gentle Deliver places protection at the forefront, creating conditions in which each piece of fruit retains its freshness and pristine appearance right up to the moment of delivery. The brand’s key symbol is a sign — an image of an apple carefully wrapped in a protective mesh. This mesh symbolizes the physical protection that Gentle Deliver guarantees for every product. It conveys a sense of softness and care, reminding us that Gentle Deliver is not just about delivery; it’s a process in which every step is meticulously designed to maximize quality preservation. The use of the protective mesh in the brand’s emblem visually communicates that Gentle Deliver takes care of each piece of