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US BRANDING STUDIO

Student Branding Concept for Swiss Knife Brand

by Ksenia Larina ·

The Swiss knife is a multifunctional folding knife, a type of penknife equipped with a blade and several additional tools: a screwdriver, bottle openers, a corkscrew, and other popular tools. When not in use, the tools are located inside the knife handle and are brought into the working position by rotating the nail groove around the inner hinge. The handle is usually traditionally made with red plastic overlays. The knife model supplied to the Swiss army until 2009 has an aluminum alloy handle with a cross and shield symbolizing the coat of arms of Switzerland. Although the knife is called “army”, it was used in the Swiss army not as a weapon, but rather as an auxiliary household tool. Other countries also produce knives with similar functionality and a similar appearance. The Swiss knife

Branding 2026 WBDS Brand Identity D e s i

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