Student Concept of Identity for Museum of Urbanism by Yegor Bilyk

This identity system for the Museum of Brutalism embodies the architectural movement’s raw, honest aesthetic while maintaining a sophisticated and accessible feel. A unique typeface and adaptive graphic system reflects the core tenets of Brutalism: raw materiality, geometric precision, and powerful simplicity. The custom typeface, MOLOTOK, is a geometric font inspired by the stark lines and monolithic forms characteristic of Brutalist architecture. Its robust weight and slightly imperfect letterforms evoke the texture and materiality of concrete, while maintaining excellent legibility across various applications. The graphic system builds upon a modular system, mirroring the structured and often repetitive elements found in Brutalist buildings. This system allows for consistent application