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US BRANDING STUDIO

Student Designer Lily Taylor Creates Artful Branding for Hockney’s Cigar Line

by Lily Taylor ·

“I am BORED with wellness, the concept seems ridiculous and too bossy for me. I’m still smoking, and enjoying it enormously. Love life.” – David Hockney David Hockney, a man who has always lived on his own terms, once declared that he would resort to psychotic drugs without his beloved cigars. His studio, famously cluttered with burn marks and the haze of tobacco, stands as a testament to his love for life’s indulgences. He aggressively opposes the dominance of wellness culture, arguing it excessively dictates our lives. It is this spirit of rebellion and self-expression that inspires Little Billy’s Still Smoking—a brand that challenges conventional notions of wellness, and instead, invites individuals to embrace the joy and fulfillment found in life’s simpler pleasures. Named after the pi

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