Student Dong Hyun Kim Creates Forbes Museum of Pigment & Color Branding

Color is More Than What Meets the Eye I have designed a new museum centered around the theme of the Forbes Pigment Collection, one of the collections housed by the Harvard Museum of Art. The museum’s design philosophy revolves around the concept of ‘overlapping colors and meanings.’ It aims to offer visitors novel experiences with colors and dyes, prompting them to contemplate how the meanings of colors shift and evolve over historical trends. The museum’s primary objective is to explore and showcase diverse perspectives on color. My design expands from the new logo and brand system to various graphic elements, motion posters, UI/UX, and interior design. The logo design features the letter ‘M’ formed by the overlapping of red, yellow, and blue spotlights, creating green, orange, and purple