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US BRANDING STUDIO

Student Felix Toohey’s Graphic Design for The No Bull Cause in Sustainable Fashion

by Felix Toohey ·

The No Bull Cause is a clothing brand that makes no new clothes. I take the clothes you don’t want and turn them into something you do. I do this by fixing, dying, printing and rebranding garments. There’s enough clothes out there, but people need to start wearing them. Sustainable self expression: No Bull. Many young designers print designs on blank clothes but few have seen the positive potential that it could have on the environmental and society. People buy 60% more clothes than they did 15 years ago but wear each item 50% less before it no longer holds value to them. What if your clothes evolved over time instead of becoming waste? I wanted to explore ways that trash could be transformed into treasure. I used my fine art and graphic design knowledge to create unique designs to be prin

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