Student Lina Guerrero’s Packaging Design Captures the Spirit of Agua Diabla Beer

Overview Agua Diabla is a local Mexican beer celebrated for its rich gold color and malty flavor. Originating from Tijuana, B.C., Agua Diabla has earned a reputation as a devilishly refreshing beer, perfect for accompanying Mexican dishes and elevating the ambiance at any party. The brand draws inspiration from an urban legend where the Devil was said to have danced with a woman at a famous Tijuana dance bar in the 1960s, revealing his true form to the astonished onlookers. This blend of tradition, mystery, and celebration is at the heart of Agua Diabla’s identity. Solution The branding for Agua Diabla was meticulously crafted to embody the spirit of Mexico, with a strong emphasis on the cultural elements that make the beer unique. The hand-lettered logotype is deeply inspired by the tradi