Student Sarah Minarik Creates Digital Design for De La Terre E-Commerce Platform

Concept De La Terre is a ceramics brand celebrated for its dedication to artisanal craftsmanship and the creation of products designed to last a lifetime. With a strong e-commerce presence, De La Terre seeks to connect with customers who value quality and the rich history behind handmade goods. Approach The design process for the De La Terre website began with a comprehensive discovery phase. This phase included a creative questionnaire to gather insights into the brand’s vision and goals, a competitive audit to understand the market landscape, and persona development to ensure the website would resonate with its target audience. The goal was to craft an immersive, one-of-a-kind e-commerce experience that not only showcases the products but also tells the compelling story behind the brand