Student Shengjie Wu Creates AAA Rebrand

American Automobile Association, also known as AAA, is a federation of motor clubs throughout North America. After researching AAA, I found out that a lot of audiences view the current brand of AAA as old and outdated. Refreshing AAA’s communication and visual identity will reinforce its position as the leader in affordable automobile insurance, travel, and services in the country. The mission is to encourage customers to put their feet on the pedals and prepare for the trip. AAA‘s service will ensure your trip. The most well-known AAA service is roadside assistance. Therefore, the logotype was designed based on the road concept. The monogram of three lowercase A’s represents automobile wheels. The yellow bar below the three A’s represents the road. As the main graphic element, the lowerca