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US BRANDING STUDIO

Student Vasily Aleev Creates Hoja Sagrada Packaging Inspired by Guarani Traditions and Timeless Rituals

by Vasilii Aleev ·

Hoja Sagrada is a traditional Paraguayan yerba mate tea whose history is deeply rooted in the mythology of the Guarani people. According to an ancient legend, a young girl was transformed by a god into a sacred tree so that her beauty and life force would remain in the world, bringing prosperity ...

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