Student Whitney Shay Brand Redesign for Future Farmers of America (FFA)

Overview FFA, formerly known as Future Farmers of America, was established in 1928 and remains the only inter-curricular agriculture education program for high school students in the United States. FFA has a long and storied history, playing a crucial role in educating young people about agriculture and preparing them for careers in this vital industry. The Problem As technology increasingly permeates our daily lives, there is a growing movement to return to a slower pace of living, with an emphasis on learning how to grow and cultivate one’s own food. This cultural shift presents a challenge for FFA: how to honor its rich history and brand equity while appealing to a younger generation. The organization needs to increase membership and boost donations, making it imperative to update its i