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US BRANDING STUDIO

Student Yi-Chen Tseng Examine Convenience Culture Through The Convenience Loop

by Yi-Chen Tseng ·

The Convenience Loop is an interactive animation that critiques how East Asian societies—particularly Taiwan—have normalized overwork, efficiency, and dependence on convenience. 7-Eleven was chosen as the symbolic setting because it best represents convenience culture in Taiwan: there is one ever...

Culture-events 2026 World Brand Design

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