Student Yi-Hsuan Lin Clover’s Golf Packaging Design Elevates Luxury Membership Experiences

Clover is a luxury golf club membership that provides access to exclusive courses worldwide. This packaging transforms the standard welcome kit into an immersive experience, reflecting Clover’s values of exclusivity, elegance, and connection to the game. Concept & Brand Story Inspired by the four-leaf clover, a symbol of luck and rarity, this design speaks to the unpredictable yet thrilling nature of golf. Clover’s target audience—discerning golfers who value premium experiences—seeks a product that embodies the sport’s sophistication and the exclusivity of membership. This concept guided every design decision, creating a packaging experience that feels as refined and engaging as the game itself. Key Features of the Design Each element was crafted to provide a memorable unboxing journey th