Students Gréta Smátrola and Zsófia Tóth Refresh Topjoy with Fresh and Playful Packaging Design

When designing the new visual identity for the Topjoy brand, our goal was to create a fresh, youthful, and creative appearance that resonates better with new generations. The brand’s outdated look no longer reflected the needs of young adults, so we focused on freshness, creativity, and playfulness. The new design features vibrant colors and abstract lines, giving an energetic, lively, and unique appearance, while bold graphic elements and icons make product selection simple and clear for consumers. Both the brand identity and packaging reflect a modern, healthy lifestyle and aim to highlight the freshness, creative flavors, and youthful energy of the products. We drew inspiration from contemporary design trends, art, and the dynamic, ever-changing culture of today’s youth. By integrating