Studio Guild Redesigns Taylor Ferguson Packaging for Maximum Shelf Impact

The need to stand out in the current wine market is paramount. Wine distributor, Alepat Taylor, reached out to Studio Guild again after the market success of other brand refreshes we have created for them. This time the brief was to bring new life to the Taylor Ferguson range, which was lacking in engagement and sales. The previous branding was tired and dated with little support or engagement from trade or on-premise, so we set out to create a brand with better shelf impact to regenerate consumer interest. The old range had the typical vineyard themed imagery. We believe every successful brand should include concept and strategy, no matter what the brief, so our aim was to weave a story around the regionality of the range, but in a more contemporary and impactful way. To tell this story,